Link Building Guide
Link building is still and will continue to be one of the most important SEO practices; however, the nature of building links has changed over the years – it’s more than just getting high PR links, it’s the relevancy of those links. On-topic links and contextual relevancy are crucial now. Google uses that link relevancy to:
- Determine trust
- Decipher the theme/context of content
- Find relevant info in the right context
- Bolt out link spam
Not only links, but also anchor text and URLs should be relevant, trustworthy, and authoritative. To build relevant links, several tactics and linkable assets can be used. The following link building guide offers tried and true methods on how to obtain valuable links.
- Authoritative Guides. This tactic is well proved and great for building relevant links. Remember that guides should be not only informative and useful but also cover a needed topic to attract a relevant linking audience. Design is a must to note. To get more links, use e-mails, cite various resources, and share socially.
- Infographics. Infographics are visual and can attract links in numbers. Although the tactic has become less effective lately, it is still a must to try. Cover tightly themed, industry-related topics and links will flow. Conduct some pre-outreach campaigns to raise awareness, or include data from relevant organizations.
- Industry Experts. Articles about industry experts are always popular and will definitely attract people who know heads and tails about the niche. Get edu links, spotlight researchers or faculty members and they will be happy to help.
- Interviews. Group interviews are perfect for attracting relevant links. This tactic is quite analogous to the previous one, but it has much grander scale. This tactic is easy scalable and allows building strong relationships in the niche. The content is 100% user-generated and full of expert data on a range of related topics. Interviews are great for generating passive traffic and relevant links.
- Industry Awards. An awards campaign is good at netting relevant links; however, this method is quite difficult to implement. Any awards campaign gives users a reason to share info about it. It allows targeting all industry or niche, so any campaign attracts tons of links. Of course, the campaign should be content-rich, visually appealing, and credible. Voting component is a must.
- Guest Posting on Niche Pubs. Although most guest post links are irrelevant, relevant ones can still be found. The truth is, though, that expert level contribution is needed to succeed in attracting authoritative journals and publications. Use in-house experts to select niche-related data and hire freelancers to write content.
- Broken Link Building. This tactic is one of the most effective white hat link building methods around. The idea is to contact webmasters about broken links on their sites and recommend an alternative link pointing to your site. This can be hard to scale and can come off as spammy to the webmaster. You need to explain to the webmaster how this is beneficial for not only them, but for their users as well. Of course, this also means your content must be excellent.
- Buying Links. Google is against buying links, but the truth is that this tactic still works. Of course, purchasing should be wise and smart. Don’t use link brokers or link networks because Google can track them easily. Instead, try to stay relevant by mitigating risk and netting placement on a relevant document.
There are also a variety of other link building practices, such as writing in-depth reviews of a popular product or service, offering free tools to the niche users, curating content, PBNs, use of niche microsites, scholarships, etc. But the methods outlined above will give you a good starting point so you can start acquiring relevant links to your site so you can begin rising in the search results.